Ecotourism in 2026 is defined by The International Ecotourism Society (TIES) through seven core principles that distinguish it from standard travel. These are: 1. Minimizing Impact (physical, social, and behavioral effects on the site); 2. Building Awareness (fostering environmental and cultural respect); 3. Providing Positive Experiences (ensuring both visitors and hosts benefit); 4. Financial Benefits for Conservation (direct funding from tourism to protect the area); 5. Financial Benefits for Locals (empowering the community and private industry); 6. Delivering Interpretive Experiences (educating travelers on the host country's social/environmental climate); and 7. Low-Impact Infrastructure (designing and operating facilities with a minimal carbon footprint). In 2026, "authentic" ecotourism must also recognize the rights and spiritual beliefs of Indigenous Peoples, working in active partnership with them rather than just observing their culture as a "commodity."