What are the 7 elements in the hospitality concept framework?

Our approach is unique because it takes into account the strategic, operational and marketing components of a hotel concept: Story, Space, People, Services, Content, Channels and Identity. The Hotel Concept Framework developed by Creative Supply encompasses all the key elements of a hotel operation, Download it here.



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Design Consideration
  • Attractive Appearance.
  • Efficient Plan.
  • Good location.
  • Suitable material.
  • Good workmanship.
  • Sound financing.
  • Competent Management.


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A Hotel Concept is designed around 7 components that cover all aspects of running it successfully: The Story, The People, The Space, The Identity, The Services, The Content, and The Channels. Starting from the central story, components are interconnected and work side by side to build a unique, coherent whole.

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A seven-star hotel exceeds even the luxury and premium service required to attain a five-star rating from an official body. These hotels offer something above and beyond a five-star experience, catering to a highly wealthy clientele. They're courting celebrities, captains of industry, and major political figures.

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