Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.
Who dominates the hotel industry? Marriott International Inc. records the largest market share in the hotel industry with a market value of $58.7 billion. They are also the hotel brand with the highest sales number, generating $13.8 billion in sales in 2021.
Marriott International is known as an innovative leader in luxury hospitality. Each of our globally recognized luxury brands offer owners long term value through category leadership, engagement with loyal and coveted consumers, and dedicated luxury expertise to support operations.
Since 2020, the largest hotel in the world is the First World Hotel in Malaysia with 7,351 rooms divided between two buildings. The largest single hotel building is MGM Grand Las Vegas, with 5,124 rooms in one building.
Hilton's brand is ranked #84 in the list of Global Top 100 Brands, as rated by customers of Hilton. Their current market cap is $32.46B. Hyatt's brand is ranked #170 in the list of Global Top 1000 Brands, as rated by customers of Hyatt.Their current valuation is $3.28B.
4 star – Four-star accommodation is good quality. Hotels will typically have additional services, such as a gym and swimming pool, business suites, and on-site restaurant services. 5 star – Luxury accommodation. A five-star venue will have everything four-star accommodation offers but to a much higher standard.
Category 5 is a sweet spot in Bonvoy's award chart as it can range from business hotels to luxury hotels across the globe. You can easily find an EDITION, Ritz-Carlton, St. Regis, Luxury Collection, W, and JW Marriott property in category 5.
The title hotel manager or hotelier often refers to the hotel's General Manager who serves as a hotel's head executive, though their duties and responsibilities vary depending on the hotel's size, purpose, and expectations from ownership.
Hilton delivers exceptional service as the reigning champion of hotel brands, valued at US$11.7 billion. Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.
Overall, the list is dominated by hotels in Europe and Asia, with Asia taking half of the spots in the top 10 list. France is home to the most hotels on the list, with six properties scattered around the country, while Italy has five — though none in Rome.