What are the big travel trends in 2023?

In 2023, we can expect to see a rise in eco-tourism, which focuses on environmentally responsible travel. This could include activities such as volunteering on conservation projects, staying in eco-friendly accommodations, and supporting local sustainable businesses.



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In 2023, the travel industry is finally starting to walk the talk on its climate goals. The vast majority of consumers (90 percent) are now looking for sustainable options when traveling, according to a survey of 11,000 global travelers conducted last year by Expedia Group Media Solutions.

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A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

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Top 24 Countries To Visit in 2023
  • Sri Lanka – Lush Greenery & Scenic Beaches.
  • Germany – Postcard-Perfect.
  • Zimbabwe – Hidden Gem.
  • Panama – Picturesque Coastline.
  • Kyrgyzstan – Semi-Nomadic Experience.
  • Jordan – Open Up To New Experiences.
  • Indonesia – Most Beautiful Of All.
  • Belarus – Europe's Most Trending.


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The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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10 Cheapest Countries To Visit in 2023Backpacking Trips To Make for Beginners
  • Vietnam.
  • Colombia.
  • Peru.
  • Albania.
  • Sri Lanka.
  • Turkey.
  • Georgia.
  • Nepal.


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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.

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Among the respondents, 25% expressed a desire to explore new and unfamiliar places. On the other hand, 23% expressed a preference for visiting places they are already familiar with. In 2024, people are looking to travel to a variety of destinations. Mexico, Canada, and France emerged as the favorites (each with 42%).

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In addition to “set-jetting,” there's a renewed emphasis on food-focused travel, wellness and self-care on vacation, and traveling off the beaten path. Surveyed travelers say they want to shop at small businesses and spend more during a vacation if they know it supports the local community.

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Gen Z in Hospitality: Adapting to the Next Generation of Travellers. Generation Z or Gen Z, refers to the group of people who were born between the late 1990s and early 2010s. A diverse demographic who grew up in a rapidly changing world, shaped by technology, social media, and a growing awareness of social issues.

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