It has been identified that cultural tourists falls under five levels such as casual cultural tourists, incidental cultural tourists, purposeful cultural tourists, serendipitous cultural tourists, and sightseeing cultural tourists. ... ...
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Based on a sample of 600 tourists arriving in Cracow to visit monuments and museums, participate in cultural events, and experience the cultural milieu, the study identified five main clusters. These were the 'Purposeful', 'Serendipitous', 'Sightseeing', 'Incidental' and 'Casual.
The book examines the concept of cultural tourism and its definition and takes cultural tourism to involve four elements: tourism, use of cultural heritage assets, consumption of experiences and products and the tourist. Cultural tourism is examined from the perspectives of culture heritage and tourism management.
Cohen (1972), a sociologist of tourism, classifies tourists into four types, based on the degree to which they seek familiarity and novelty: the drifter, the explorer, the individual mass tourist, and the organized mass tourist.