Plog identified six types of tourists, or travel personalities, based on psychographic characteristics. The travel personalities include; Authentics, Mid-Authentics, Centric Authentics, Centric Venturers, Mid-Venturers and Venturers.
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Introverts, for example, are likely to enjoy low-key activities, while Extraverts are more drawn to big events, festivals, and parties. Judging types are likely to plan every little detail, while Prospecting travelers tend to be more comfortable going with the flow.
Type A: Perfectionist, impatient, competitive, work-obsessed, achievement-oriented, aggressive, stressed. Type B: Low stress, even-tempered, flexible, creative, adaptable to change, patient, tendency to procrastinate. Type C: Highly conscientious, perfectionist, struggles to reveal emotions (positive and negative)