The ethics of a tour guide center on honesty, cultural respect, and environmental stewardship. A guide has a moral obligation to provide factually accurate information rather than "mythologized" versions of history that might be more entertaining but are historically misleading. They must also act as "cultural mediators," ensuring that tourists respect local customs, religious sites, and the privacy of residents—this is especially critical in "over-tourism" hotspots. Ethically, a guide should never "steer" guests toward specific shops or restaurants solely because they receive a secret kickback or commission, as this violates the trust of the traveler. Furthermore, a guide is responsible for "Leave No Trace" principles, ensuring that their group does not damage historic ruins or natural ecosystems. Ultimately, an ethical guide balances the needs of the business with a deep commitment to preserving the integrity of the destination and the dignity of the local community.