What are the factors affecting customer satisfaction in airlines?
Analysis of the data indicated that there are many factors that passengers consider important in customer satisfaction. Factors such as reservation and ticketing check in procedures, in- flight services, baggage handling and collection.
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The study measured customers' satisfaction with airlines based on performance in eight factors: aircraft, baggage, boarding, check-in, costs and fees, flight crew, in-flight services, and reservations.
Surveys and feedbackOne of the most common and direct ways to measure customer satisfaction is to ask the customers themselves. Surveys and feedback forms can be conducted online, on board, at the airport, or after the flight.
As of 2023, the US American airline with the highest customer satisfaction index score was Alaska Airlines, with an ACSI score of 81. This was significantly above the average for all airlines, which stood at a score of 76 in 2023.
The demand for air travel depends on several factors, such as income, preferences, prices, substitutes, and complementary goods. Income is a key determinant of demand, as air travel is a normal good that increases with higher income levels.
Among the four biggest airlines — American, Delta, Southwest, and United, which together account for about 80 percent of air travel — Delta had the lowest number of complaints per passenger, the report says.