What are the factors affecting easyJet?

Analysis shows that the greatest challenges are political, economic and legal factors which easyJet has to respond to in the face of political instability, economic and legal uncertainties. Brexit negotiators have dropped existing commitments to participate in specific EU regulatory institutions.



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These strategic factors include structure, culture, strategic alliances, planning and forecasting, technology, marketing and branding and outsourcing.

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The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft.

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The demand for air travel depends on several factors, such as income, preferences, prices, substitutes, and complementary goods. Income is a key determinant of demand, as air travel is a normal good that increases with higher income levels.

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