Many authors have identified factors that affect tourist loyalty, such as satisfaction, destination image, motivation, perceived value, perceived quality, and experience quality.

The factors influencing a tourist are primarily divided into internal and external determinants that drive travel behavior and destination choice. Internal factors include personal motivations, such as the desire for relaxation, adventure, or cultural enrichment, as well as socio-demographic traits like age, health, and lifestyle. Financial standing is perhaps the most critical internal factor, as disposable income determines the feasibility of travel. External factors encompass broader environmental and economic conditions, such as the exchange rates between currencies, the political stability of a destination, and the stringency of visa requirements. Technological advancements, such as the availability of high-speed rail or user-friendly booking apps, also play a major role by making remote areas more accessible. Additionally, modern "social factors," including social media trends and travel influencers, heavily weigh on where people choose to go, often prioritizing locations that offer high "visual value" or unique, trending experiences.