What are the features of tourism marketing?

Tourism marketing aims to promote the business, make it stand out from rivals, attract customers, and generate brand awareness. Many modern tourism marketing strategies use the internet, with websites, online adverts, email, and social media platforms often playing a key role.



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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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Attractions. Attractions are the most important component of developing tourism in a country. Without attractions, the tourist will not have any reason to visit the country or for locals to explore different areas of their homeland.

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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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The four segments of the hospitality industry are Food and Beverage, Accommodation (also referred to as Lodging), Travel and Tourism, and Entertainment and Recreation.

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All tourism shares some important characteristics:
  • Intangibility: you can't hold tourism.
  • Perishability: an unsold plane seat is a lost opportunity to make money.
  • Seasonality: customers may be more or less likely to go somewhere with changing seasons.


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Forms of tourism: There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. These can be combined in various ways to derive the following additional forms of tourism: internal tourism, national tourism and international tourism.

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There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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AAAAA (5A) is awarded to the most important and best-maintained tourist attractions in the People's Republic of China, given the highest level in the rating categories used by the Ministry of Culture and Tourism.

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How to write a tourism marketing plan
  1. Run a SWOT analysis. ...
  2. Identify your value proposition. ...
  3. Create a guest persona. ...
  4. Create a competitor profile. ...
  5. Develop a tourism marketing mix. ...
  6. Factor in budget and resources. ...
  7. Pinpoint goals, metrics, and activities. ...
  8. Plan your marketing roadmap.


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