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What are the five segments of domestic tourists?

DOMESTIC TOURISM MARKET SEGMENTATION
  • Segment 1 – Spontaneous budget explorers.
  • Segment 2 – New horizon family.
  • Segment 3 – High Life enthusiast.
  • Segment 4 – Seasoned leisure seeker.
  • Segment 5 – Well to do Mzanzi family.




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What are the five classifications of tourism? Inbound international tourism, national tourism, outbound international tourism, internal tourism, and domestic tourism.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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The three most basic segments are transient (individual travellers), corporate (business travellers), and group. These are broad segments that have a lot of sub-segments. For example, the group segment can be further segmented into weddings, corporate meetings, government groups, etc.

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