What are the four characteristics of tourism product?

Characteristics of Tourism Products
  • Intangibility: Intangibility means that the product cannot be directly seen tasted or felt before its purchase and consumption. ...
  • Inseparability: Tourism products cannot be separated from its provider. ...
  • Perishable: Tourism products can't be stored for sale in the future.




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As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...

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These include intangibility, inseparability, variability, and perishability.

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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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  • Travel and Tourism. ...
  • Domestic Tourism – Taking Holidays and Trips in your own country. ...
  • Inbound Tourism – Visitors from overseas coming into the country. ...
  • Outbound Tourism –Travelling to a different country for a visit or a. ...
  • Different Types of Travel. ...
  • Leisure Travel - includes travel for holidays, cultural events, recreation.


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Table Of Contents
  • Attraction.
  • Activities.
  • Accessibility.
  • Accommodation.
  • Amenities.
  • Affordability.


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Pine and Gilmore (1998) identify four 'realms' of experience, which are differentiated in terms of the level of customer involvement and participation. The four dimensions are: entertainment; education; esthetics; and escapism.

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A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them. Distribution strategies need to be adapted to the type of product marketed. Tourism products can be distributed intensively, exclusively or selectively.

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Basic functions of a tourism product
Besides being a part of the main activity, it facilitates to live the total experience of the trip as the tourist wants. It facilitates transport to and from the destination, as well as within the destination itself. Enhance the social interaction of the tourist during the trip.

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Manufactured by Many Producers: A joint effort of many producers such as airlines hotels, lodges, restaurants, entertainment, etc is very necessary to run the tourism industry. 7. Seasonal Product: For every tourist product or area, there is a certain time in which most tourists visit, which is known as peak season.

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Broadly speaking, there are three main forms of tourism based on the destination and country of departure, according to the UNWTO: domestic tourism, inbound tourism, and outbound tourism.

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The three tourism categories
  • Domestic tourism. Domestic tourism is defined as traveling within your own country of residence, either for business or leisure purposes. ...
  • Inbound tourism. ...
  • Outbound tourism. ...
  • Business tourism. ...
  • Leisure tourism. ...
  • Shopping tourism. ...
  • Cultural tourism. ...
  • Sports tourism.


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4R of Tourism Crisis Management This material describes the essential elements of the tourism crisis management that are divided into 4 phases: Reduction, Readiness, Response, and Recovery, and explained by the expert with illustrations so that people understand it easily.

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Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.

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There are 7 major components of Tourism Marketing: 7A's which are: Attraction, Accommodation, Accessibility, Amenities, Activities, Affinity, Actors, and Acts.

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