What are the key elements of tourism marketing?

Product, Price, Place, and Promotion are the four key points in any tourism business' marketing strategy.



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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities.

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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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5 reasons why a good marketing strategy is vital to your tourism business:
  • Identify the ideal target market. ...
  • Attract new customers and develop loyalty. ...
  • Understand the customer journey. ...
  • Stand out from competitors. ...
  • Hone in on the most effective tactics.


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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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Attraction, Accessibility and Amenities are collectively called the 3A concept. These are the 3 basic components of tourism. These help us in figuring out the potential of tourism in a place.

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In layman language, in Leiper's model, there are three main elements. In other way they can be called as the main players in tourism system. It is the tourist at first place, at second place it is the geographical features and at third place it is the tourism industry itself.

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The four segments of the hospitality industry are Food and Beverage, Accommodation (also referred to as Lodging), Travel and Tourism, and Entertainment and Recreation.

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Put your dazzling brand identity to work
  1. Utilize local listings. ...
  2. Using email newsletters. ...
  3. Showing online banners. ...
  4. Paid social media marketing. ...
  5. Applying offline promo. ...
  6. Checking the contextual advertising and SEO. ...
  7. Using tourist promo videos.


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