What are the main objectives of tourism planning in a destination?

The aim of tourism planning Analyzing the development of tourism in the destination. Examining the state of affairs in a specific area and executing a competitive analysis. Drafting tourism policies. Defining a development strategy and actionable steps.



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Economic Objectives: 1 - Creating employment - direct and indirect 2 - Increasing foreign currency earnings 3 - Increasing visitor numbers and visitor spending within the local economy 4 - Increasing income for commercial operators 5 - Economic development and regeneration of infrastructure and facilities.

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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities.

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What are the basic factors of tourism?
  • Environment at Destination. ...
  • Economy of the Country. ...
  • Historical or Cultural Importance of Destination. ...
  • Research Importance of Destination. ...
  • Religious Importance of Destination. ...
  • Technology.


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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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Ultimately, destination management consists of projects and programs that manage the visitor who is already “in-destination,” often with the goal to enhance the visitor experience such as keeping people safe, sharing important travel information, changing visitor behavior or minimizing negative impacts to our ...

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4 Elements of Successful Long-Term Planning
  • 1) Understand the forces and trends that may shape your industry in the next decade. ...
  • 2) Clarify your organization's role in meeting these changes. ...
  • 3) Define the actions you must take to serve this role. ...
  • 4) Determine what you need to let go of to succeed.


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It is a place of interest where tourists visit, typically for its inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure, adventure and amusement. The places with different natural attractions and features that will be considered attractive for tourists.

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According to the UNWTO, the main destination of a journey is the place which was a decisive factor in making the decision to travel. If such place cannot be determined, the place where the visitor spent most of the trip is considered the tourism destination.

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There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


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Factors Affecting Destination Choice
  • Size Terms / Attractions. Destination choice models are usually represented with some level of aggregation of the alternatives. ...
  • Distance / Impedance Terms. ...
  • Psychological Boundaries. ...
  • Destination Accessibilities. ...
  • Other Destination Qualities. ...
  • Constants. ...
  • Traveler Attributes.


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(2009) state that there are only three core elements in a successful destination which achievement in attracting tourists will rely on upon the quality of those crucial advantages that they offer them: attractions, amenities and accessibility.

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