What are the predictions for summer travel 2023?

Summer Travel Survey & Trends 2023 — Nearly 85% to Travel, 42% to Travel More than Last Summer, More than 54% to Fly on a Plane, 100 Million to Road Trip Over 250 Miles. August 2023 Update – Summer is almost over. See our Labor Day 2023 Travel Survey for trends and data. Summer travel is officially here.



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2023 will be the year of reimagining travel
As travel restrictions and Covid testing become a thing of the past, research reveals that 73% of people are more optimistic about travel than they were in 2022.

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After soaring in 2022, prices for domestic airline tickets are on the descent. In June 2023, airfares had dropped by 8.1% from May and by 18.9% over the previous 12 months, according to the June Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics.

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In 2023, I expect that to reverse and year-over-year fares to fall. With China—the last major country with covid travel restrictions—poised to reopen on January 8, I'm anticipating a huge uptick in transpacific flights (which are currently down 50% compared to 2019). More competition = cheaper fares.

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How to Maximize Your Vacation Days
  1. The Presidents' Day Weekend: Book 1 Day Off for a 4-Day Vacation.
  2. The Easter Escape: Book 4 Days Off for a 9-Day Vacation.
  3. The Memorial Day Getaway: Book 4 Days Off for a 9-Days Vacation.
  4. The Big Summer Trip: Book 9 Days Off for a 16-Day Vacation.


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Most Popular Travel Destinations for Summer 2023 This year, London will be the most popular travel destination. Cancun will be the second most popular destination this summer. Between lots of all-inclusive resorts and fantastic weather, visitors are excited to return again and again.

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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1. Florida. The Sunshine State took home the gold in 2021 and 2022, so it's no surprise that Florida tops our readers' 2023 travel lists as well. With sun, sand, and destinations like Orlando, Miami, Key West, Tampa, and Fort Lauderdale, who can resist?

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The cheapest months to travel are:
  • November – early December.
  • Late January – March.


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After soaring in 2022, prices for domestic airline tickets are on the descent. In June 2023, airfares had dropped by 8.1% from May and by 18.9% over the previous 12 months, according to the June Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics.

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Instead, try traveling during the shoulder season. It's often much cheaper to travel from May to early June and September through mid-October. The weather is still relatively warm during the shoulder season, and you'll beat the crazy summer crowds. This is when we find the best international flight deals!

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Both Expedia and Hopper predict airfare to peak in price during the season. In an ideal scenario, you're going to want to book flights for summer travel as soon as possible, ideally at least six months in advance.

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Time your booking right
“For domestic flights, if you're talking peak season, it's about three to seven months in advance,” he says. “For international flights — [it's] four to 10 months.”

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It mostly comes down to supply and demand. Demand is contributing to higher prices as travel continues to surge post-pandemic, Berg said. Sustained strong demand in 2023 continues to put additional pressure on prices, especially to and within regions where travel has only recently reopened like parts of Asia.

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The general rule is that for domestic flights, travelers should start searching for flight tickets one to three months in advance. For international flights, the best prices are typically available from two to eight months in advance. Prices can also vary widely among airlines.

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Generally, you should book domestic flights one to four months in advance. For international flights, you should book at least six months in advance. You'll want to give yourself more time for research for the latter than when traveling on domestic itineraries.

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Advisors have shared in the TMR Europe Trends Outlook 2023 that most clients want to experience urban centers and small towns or the countryside in Europe. Experiences such as camping trips and amusement parks, have a lower preference as these are also available in the US and Canada.

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According to a recent Prosper Insights & Analytics survey, 2023 is the year in which travel is starting to climb back up to pre-covid numbers. The post-pandemic world is likely to continue to grow as China and Asia completely recover alongside these trends becoming the new standard in travel.

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The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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