The four realms are: entertainment, educational, esthetic, and escapist. The chapter intends to provide an overview on literary tourism valorization.
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Experiences were classified into four realms: education, esthetics, escapism and entertainment. Educational experiences were those that fell into the active absorption quadrant. In this type of experience participants actively absorb the experiences as a mental state.
Pine and Gilmore (1998) identify four 'realms' of experience, which are differentiated in terms of the level of customer involvement and participation. The four dimensions are: entertainment; education; esthetics; and escapism.
If you think about the traveller's journey in marketing terms, and more specifically for accommodation marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.
A memorable tourism experience is inherently personal, engages the senses, makes connections on an emotional, physical, spiritual, intellectual or social level and creates a lasting memory.
explained earlier, the tourism experience is grouped into three stages or phases (see Figure 1), according to Boniface and Cooper (2009): the anticipation phase, the realisation phase, and lastly the recollection phase.
The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).
Pine and Gilmore (1998) propose that experiences embody four realms (education, entertainment, escapism and esthetics) that manifest across two continuous dimensions.