What are the three most visited cities in Italy?

Rome is the 3rd most visited city in Europe and the 12th in the world, with 9.4 million arrivals in 2017 while Milan is the 27th worldwide with 6.8 million tourists. In addition, Venice and Florence are also among the world's top 100 destinations.



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Calabria. Calabria is Italy's least visited and most southern mainland region. Often skipped by international travellers, Italians have long ago discovered its multitude of glorious beaches strewn along its 800 km coastline, with the town of Tropea high up on the list of domestic holiday makers.

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Just steer clear of the Cinque Terre and you'll be fine. The favorites are many - Venice, Rome, Orvieto, Verona, Padova, Assisi, Sorrento. The LEAST favorites are only a few - The first is Naples, where we spent 3 nights. (It looked like a garbage strike was in place - it wasn't, at least not at that time.)

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It's located in Le Marche, a region of Central Italy revered as “all of Italy wrapped up into one region.” The city of Ascoli Piceno remains under the radar, offering all the charms of Italy's well-known towns without the crowds.

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Let's kick off our journey in Milan, the capital of the Lombardy region, indisputably Italy's economic and financial heart, and the richest city in Italy.

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Rome, Florence, and Venice are the three most popular cities to visit on a first trip to Italy. These are filled with some of Italy's most famous places and it is easy to get around using public transportation. The Amalfi Coast, Cinque Terre, and/or Milan can easily be added on to this trip.

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Florence, one of the prettiest cities in Italy This picturesque city is famous for culture, Renaissance art, architecture and historic monuments, including the iconic Piazza della Signoria. It's full of art galleries and museums, among them the famous Uffizi Gallery and Palazzo Pitti.

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The best place to stay in Italy is Rome if it's your first time, otherwise, the Amalfi Coast is perfect for a romantic getaway, Lake Como for families, Naples if you're a foodie, Florence for art lovers and Venice if you want to see something unique… and I also included hotel options for any budget!

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Don't lose the guide about what to do in Rome in 3 days if you're planning a visit here.
  • Florence: one of the most beautiful cities in Italy.
  • Visit Siena, the small Florence
  • Don't miss Venice.
  • Naples: the hometown of pizza.
  • Enjoy the stunning coast of Amalfi.
  • Go South to Sicily and visit Palermo.


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Italy is famous for the Renaissance and the incredible artists it produced. Italy is famous for its tourism, its art cities and unique scenery. Italy is also known for its language, its opera, its fashion and its luxury brands. It is also known for its football team!

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The Costa Smeralda (Emerald Coast) on the North-East coast of Sardinia, Italy, attracts international billionaires and celebrities of all nationalities.

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What are the most expensive places in Italy?
  • Milan: Italy's premier city for fashion and finance, Milan boasts the country's highest living costs and property prices.
  • Venice: Renowned for its waterways and historic charm, Venice offers some of Italy's priciest homes and is a favorite among luxury travelers.


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Where is the friendliest city in the world? Polignano a Mare has been voted the most welcoming tourist destination in the world by Booking's Traveller Review Award. The coastal city in the southern region of Puglia has long been a favorite summer vacation spot.

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Florence, Italy. No list of walkable cities in Europe would be complete without mentioning Florence. When your feet hit the streets of Florence, the discoveries are endless. The top sites in Florence are all easily accessed on foot.

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