What are the three segments of the hospitality and tourism industry?
The hospitality industry is vast and can be broken down into separate sectors. The top four sectors consist of; 'Food and Beverage', 'Accommodation', 'Travel and Tourism' and 'Entertainment and Recreation'.
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Tourism and hospitality supply components are classified into five main categories: natural resources, infrastructure, transportation, superstructure, and hospitality resources.
Attraction, Accessibility and Amenities are collectively called the 3A concept. These are the 3 basic components of tourism. These help us in figuring out the potential of tourism in a place.
The aim of segmentation is to tailor marketing efforts to your ideal customer profile (ICP), i.e. the customers most likely to buy your product or service. For example, a customer at an organic food shop is likely to have some or all of these characteristics: Gender: Male or Female. Age: 25-44.