What are the travel trends for Gen Z?

Young travelers are prioritizing experiences over luxury–and trying to live like locals. Due to pent-up demand for travel, consumers–particularly Gen Zers and millennials–have big plans to travel this year and are prioritizing trips and experiences over purchasing luxury items.



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Wellness Travel With this, Gen Z individuals tend to follow nutrition trends that improve their health. This includes going on wellness trips where they can pursue self-care. Wellness travel often includes physical activities that offer spiritual retreats and nature-centric destinations.

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The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation. They long for high-end experiences that they were able to get when travelling with their parents.

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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Phone calls (89%) and social media (88%) followed closely behind as the next most frequently used methods of socializing. Gen Zers said they spend more time interacting with their peers per week, on average, via video games (65%) than at school (64%) or work (51%).

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Despite their youth and comparatively low income, more than half of American Gen Z adults are frequent travelers, having taken three or more leisure trips in the past year, according to the data research company Morning Consult.

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Eco-tourism Sustainability has become an increasingly important issue in recent years, and travelers are now more aware than ever of the impact their trips have on the environment. In 2023, we can expect to see a rise in eco-tourism, which focuses on environmentally responsible travel.

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According to a recent Prosper Insights & Analytics survey, 2023 is the year in which travel is starting to climb back up to pre-covid numbers. The post-pandemic world is likely to continue to grow as China and Asia completely recover alongside these trends becoming the new standard in travel.

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