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What are the trends in Mexico travel?

Experiences in nature, sophisticated gastronomy, sustainability, and support for diversity and indigenous communities are the most representative trends that the tourist industry in Mexico is navigating.



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Visitors to Cancun should limit their travel to tourist areas. This comprises the hotel zone in Cancun, gated resort communities, specific commercial areas, and other tourist destinations. Certain communities that are infamous for crime are the ones you do want to stay away from.

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The United States is the most popular country of origin among international air passengers arriving or passing through Mexican airports. In 2022, air travelers flying from the United States to the Latin American country amounted to around 13.4 million.

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The U.S. State Department recently updated Mexico's Travel Advisory 2023 for U.S. Tourists traveling to Mexico due to crime in several Mexican states popular with American tourists. “Violent crime—such as homicide, kidnapping, carjacking, and robbery—is widespread and common in Mexico,” warns the State Department.

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1. Merida — Safest City in Mexico & Latin America. Merida is a popular tourist destination and expat city, famed for colorful streets and rich Mayan history. Located in the Yucatan Peninsula, one of the safest parts of Mexico, Merida consistently ranks as the safest place to travel in Mexico.

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According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors.

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June 2023 Update: Of course it's quite a diverse region, so the safety situation can vary in different areas. However in general the Riviera Maya remains one of the safest areas you can visit in Mexico.

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Is Mexico safe for solo female travelers? Mexico is safe for solo female travelers as long as they take the same precautions they would elsewhere. This includes things like keeping an eye on your drink at the bar and avoiding walking around alone at night (especially after drinking).

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The states with the highest homicide rates are Baja California Sur, Colima, Quintana Roo, Morelos, Zacatecas, Guanajuato, Baja California, Chihuahua, Michoacan and Sonora. To reduce your risks if travelling to violent areas, stay in: tourist areas.

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In general, it is not advisable to travel to the Mexican states subject to a Level 4 advisory. But you will need to assess your own risk tolerance when considering travel to states subject to Level 3 advisories, including popular tourist hotspots like Guanajuato, Jalisco, and Baja California states.

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In general, the most popular resort areas are safe to travel to, and many tourists have no intention of leaving the resort. However, if you plan on venturing off your resort to explore, you should still take necessary safety precautions even if you are not visiting a “Do Not Travel” state.

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Cancun. Coming in at the top of this list is Cancun. Not only is it the most popular destination in Mexico, but it's also the number one international travel destination in the world for Americans. What is this?

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