What are tourism products?

As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...



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Tourism products include all services or experiences that are offered primarily to tourists in the destination they are visiting, such as accommodations, restaurants, fishing trips, hunting excursions, aurora tours, sightseeing trips, museums, cultural centres, arts and crafts stores, or Indigenous cultural experiences ...

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Basic functions of a tourism product
Besides being a part of the main activity, it facilitates to live the total experience of the trip as the tourist wants. It facilitates transport to and from the destination, as well as within the destination itself. Enhance the social interaction of the tourist during the trip.

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Medlik and Middleton (1973) term tourism products as “a bundle of activities, services, and benefits that constitute the entire tourism experience.” This bundle consists of five components: destination attractions, destination facilities, accessibility, images, and price.

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Man-made tourism products include: a) Culture (sites and areas of archaeological interest, historical buildings and monuments, places of historical significance, museums and art galleries, political and educational institutions, religious institutions); b) Traditions (pilgrimages, fairs and festivals, arts and ...

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They are: tourism produces and sells product bundles instead of products (products being “experiences”) which are very intangible, products cannot be stored (simultaneity of production and consumption), the consumption of tourism products involves the active participation of the customer (prosumer), and tourism ...

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A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them. Distribution strategies need to be adapted to the type of product marketed. Tourism products can be distributed intensively, exclusively or selectively.

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Types of Tourism Products Accommodations; For example, Taj, ITC Hotels. Transportation; For example, Owning taxis, luxury buses, and boats.

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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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  • Travel and Tourism. ...
  • Domestic Tourism – Taking Holidays and Trips in your own country. ...
  • Inbound Tourism – Visitors from overseas coming into the country. ...
  • Outbound Tourism –Travelling to a different country for a visit or a. ...
  • Different Types of Travel. ...
  • Leisure Travel - includes travel for holidays, cultural events, recreation.


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The attraction is the core product in a destination. For travelling to the destination, and while at the destination, tourists demand other services like transport, accommodation, food and beverages and support services, all of which constitute supplementary services.

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