Southwest Airlines is unique in the U.S. aviation industry for its generous "Bags Fly Free" policy, which remains a core competitive advantage in 2026. Every ticketed passenger is allowed two checked bags free of charge, provided each bag weighs 50 pounds (approx. 23 kg) or less and does not exceed 62 inches in combined dimensions (L+W+H). In addition to these checked bags, passengers are permitted one carry-on bag (maximum 24 x 16 x 10 inches) and one small personal item (maximum 18.5 x 8.5 x 13.5 inches), such as a purse, laptop bag, or small backpack that fits under the seat. This means a single traveler can effectively transport four items without paying any luggage fees. While Southwest is famous for this "no hidden fees" approach, it is important to note that overweight bags (51–100 lbs) or oversized items will still incur a surcharge, and pet carriers count as part of your carry-on allowance rather than being an "extra" free item.