What brand does Sheraton fall under?

As the most global brand within Marriott Bonvoy's portfolio of extraordinary hotel brands sitting at the center of hundreds of communities around the world, Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world.



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Marriott Bonvoy is Marriott's loyalty rewards program, and Marriott is an entirely separate company from IHG (the InterContinental Hotels Group), which has its own loyalty program, IHG Rewards.

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19 hotel brands. 6,000+ destinations. One loyalty program.
  • Candlewood Suites® ...
  • Six Senses Hotels Resort Spas. ...
  • Regent® Hotels & Resorts. ...
  • InterContinental® Hotels & Resorts. ...
  • Vignette™ Collection. ...
  • Kimpton® Hotels & Restaurants. ...
  • Hotel Indigo® ...
  • voco™


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Our Brands
  • The Ritz-Carlton.
  • The Luxury Collection.
  • W Hotels.
  • JW Marriott.
  • Sheraton.
  • Marriott Vacation Club.
  • Delta Hotels.
  • Westin.


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Marriott is the largest branded hotel in the world with more than 1.5 million rooms, making it 35% bigger than its closest U.S. competitor, Hilton.

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Marriott is a much larger company than Hyatt, with far more brands and properties around the world. As a result, World of Hyatt packs on generous perks, especially for its top-tier Globalist members, to make up for its relatively smaller size.

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ITT Sheraton Corp. is rolling out a new hotel name to help customers better distinguish among the four hotel groups it now franchises, its parent, ITT Corp., said Thursday. Called Four Points Hotels, the brand is designed to ultimately replace Sheraton Inns, its hotel for the mid-scale, suburban market.

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Home to 4,001 rooms and suites, Sheraton Grand Macao is the world's largest Sheraton and the biggest hotel in Macao.

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Radisson Hotels is an international hotel chain headquartered in the United States. A division of the Radisson Hotel Group, it operates the brands Radisson Blu, Radisson Red, Radisson Collection, Country Inn & Suites, and Park Inn by Radisson, among others.

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Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®.

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No. Hyatt hotels are not part of the Hilton portfolio. Hyatt and Hilton are two separate hotel chains with different brands and different properties.

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The major hotel groups in the USA are Hilton, Hyatt, Marriott, IHG, and Wyndham.

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Additionally, while Marriott's higher luxury mix (with luxury accounting for 9% of Marriott's rooms vs. only 2% of Hilton's) has historically disadvantaged its net unit growth, the significant increase in interest from developers for luxury hotels post-Covid is now likely a benefit for Marriott.

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Marriott acquired Sheraton when it purchased Starwood Hotels and Resorts in 2016. With 444 hotels in 72 countries, Sheraton is the third largest of Marriott's 30 brands by room count. It is the largest brand outside of the USA, also by room count. Sheraton was created 81 years ago.

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The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International.

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The Crowne Plaza brand is owned by InterContinental Hotels Group (IHG), a British multinational hospitality company. The company was founded in 1777 as Bass Brewery, but it was not until 2003 that it became the IHG we know today. Crowne Plaza was founded in 1983 as part of Holiday Inn, another brand owned by IHG.

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