SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a hotel brand management company that operates 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection properties.

SH Hotels & Resorts, a subsidiary of the global private investment firm Starwood Capital Group, owns and operates the 1 Hotels brand. Launched by visionary hotelier Barry Sternlicht (who also founded W Hotels), 1 Hotels is a mission-driven luxury lifestyle brand focused on sustainability and "conscious" design. In 2026, the brand has expanded significantly, featuring iconic properties in Hanalei Bay, London (Mayfair), and Melbourne. A supportive peer distinction: do not confuse Starwood Capital Group with Starwood Hotels & Resorts Worldwide, which was the company that owned Westin and Sheraton before being acquired by Marriott International. 1 Hotels remains a separate, private entity under Sternlicht's leadership, emphasizing biophilic design (using natural materials like reclaimed wood and living plants) to create a luxury experience that feels deeply connected to the environment rather than a traditional corporate hotel.