As of 2026, the Royal Caribbean Group (the parent company) wholly owns three global cruise brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Additionally, the company holds a 50% joint venture interest in TUI Cruises, which operates the German-based brands Mein Schiff and Hapag-Lloyd Cruises. The group has spent the last few years integrating these brands into a "connected vacation ecosystem," allowing for shared technology and loyalty perks across the fleet. They also own a significant portfolio of private land destinations, including Perfect Day at CocoCay and the Royal Beach Club collection. While often confused with Carnival Corporation, Royal Caribbean remains a distinct, major player focused on innovation, currently operating some of the world's largest and most technologically advanced ships like the Icon-class vessels.