Southwest Airlines is famous for its bold and non-traditional aircraft colors. As of 2026, the primary look is the "Heart" livery, introduced in 2014. These planes are painted in a deep, vibrant shade called Bold Blue across the majority of the fuselage. The tail features a "candy-cane" striped design using Sunrise Yellow, Warm Red, and a thin stripe of Summit Silver. The word "Southwest" is written in white along the side of the fuselage. Occasionally, you may still see the older "Canyon Blue" livery, which features a lighter blue body with a red and orange tail, or the rare retro "Desert Gold" planes that are ochre-gold with red and orange stripes. Southwest also operates several "special liveries" dedicated to various U.S. states (like Arizona One or Florida One) which feature full-body murals of state flags.