What countries do Chinese tourists want to visit the most?

Chinese tourists are keen to revisit familiar destinations According to survey, Hong Kong is the top travel destination, with 23% of respondents having either already visited or planning to visit in 2023. Other popular choices are Western Europe (16%), Japan (15%), and Korea (14%).



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Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium. In 2019, nearly 3.2 million Chinese tourists came to the country of 'la dolce vita', accounting for 2.4% of all tourists that year.

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Many of them are headed for Thailand. Chinese tourists are welcomed with souvenirs from Thai officials after arriving at Bangkok's Suvarnabhumi International Airport on September 25, 2023.

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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.

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The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors were both supporting this travel boom. The Chinese tourism market has transformed into one of the world's most-watched inbound and outbound tourist markets.

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According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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We forecast that outbound trips by Chinese travelers will recover to 2019 levels two years from now in the second quarter of 2023 at the earliest. The delay is caused by the requirement for herd immunity to be established in China and destinations before quarantine-free travel is allowed.

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1. The MOST visited country in the world: France – 82.6 million visitors.

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  • United Kingdom. The United Kingdom has the largest Chinese population in the region. ...
  • France. French Chinese communities are the oldest communities in Europe. ...
  • Italy. ...
  • West Russia. ...
  • Russian Far East. ...
  • South Africa. ...
  • Angola. ...
  • Nigeria.


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Answer: This is the town of Tianducheng, just a few hours outside of Shanghai, China. The town was built as a copycat city to Paris. There's even a 354-foot replica of the Eiffel Tower.

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According to our research, when planning a trip, Chinese outbound tourists desire places that offer natural scenery 2.1 Page 12 8 Chinese tourists: Dispelling the myths (for 65 percent of respondents), high value for money, and family-friendly locales, though the importance of these factors varies by destination.

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Chinese shoppers rely on reviews and recommendations, and so do many Chinese tourists. This is why, branding, e-reputation, and Chinese social media marketing are the aspects you should focus on to attract more Chinese tourists to your destination or products.

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Yes, Chinese passport holders must obtain a Schengen visa to enter any European country in the Schengen Zone. However, there are some categories of people residing in China that are exempt from the visa requirement, as follows: Nationals of Schengen countries living in China.

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Souvenirs and local specialties are the items that Chinese tourists are most likely to purchase abroad. But Chinese tourists won't want to buy a souvenir that says “Made in China” on the back, so focusing on locally made crafts, local specialties, and local brands is the way to go.

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