Walt Disney famously viewed adults as simply "kids grown up" and believed that everyone, regardless of age, maintained a sense of wonder and playfulness. One of his most cited quotes is: "You're dead if you aim only for kids. Adults are only kids grown up, anyway." He designed his theme parks and films to appeal to this universal "child's approach to life," rejecting the idea that maturity required abandoning imagination. He often noted that adults were his most important audience because they were the ones who appreciated the "wisdom" and craftsmanship behind the magic. To Walt, the "Disney experience" was a bridge that allowed adults to reconnect with the curiosity and lack of self-consciousness they possessed in childhood, proving that "growing up" didn't have to mean "growing old" in spirit.