At Senso-ji, Tokyo's oldest temple in Asakusa, the experience is a blend of spiritual ritual and vibrant commerce. Visitors begin by passing through the massive Kaminarimon (Thunder Gate) and walking down Nakamise-dori, a 250-meter shopping street lined with nearly 100 stalls selling traditional snacks like ningyo-yaki (cake filled with red bean) and souvenirs. Once at the temple, common rituals include "purifying" oneself with smoke from a large incense burner (jokoro)—it is believed that waving the smoke over parts of your body that ache can bring healing. People then proceed to the Main Hall to offer a coin and a silent prayer to Kannon, the Goddess of Mercy. Many visitors also pay 100 yen to receive an Omikuji (paper fortune) from a shaken metal box; if the fortune is "bad," the tradition is to tie the paper to a nearby wire rack to leave the bad luck behind. The grounds are also a popular spot for professional kimono photo shoots and nighttime strolls when the pagoda is illuminated.