Travelers want authentic experiences that give them a taste of local culture and let them explore hidden gems that friends back home don't know about.
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In 2023, the travel industry is finally starting to walk the talk on its climate goals. The vast majority of consumers (90 percent) are now looking for sustainable options when traveling, according to a survey of 11,000 global travelers conducted last year by Expedia Group Media Solutions.
Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels. The positive summer travel outlook is echoed by data from J.P. Morgan Research.
Discovering New And Different CulturesA big part of traveling is discovering a new culture, and more and more travelers are taking note of that when booking a destination. Checking into a theme park is excellent, but travelers want the real deal.
A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.
49% of Americans Plan To Travel More in 2023This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023. This is impressive considering 45% of respondents traveled once or twice in 2022, with 42% traveling three or more times in 2022.
France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.
In tourism, quiet luxury is trending in the rise in popularity of boutique hotels, eco-resorts, sustainable tourism experiences, and niche getaways like sleep vacations (trips in which you prioritize rest and relaxation over sightseeing and late nights) as well as supervised psychedelic immersions; retreats set in safe ...
Longer TripsAccording to Evolve's 2022 travel forecasts, the average trip will likely be longer in length (5-7 nights in 2022, compared to an average of 3.8 nights in both 2020 and 2021). Longer trips will be increasing in demand as a result of the many work-from-home opportunities too.
The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation. They long for high-end experiences that they were able to get when travelling with their parents.
Sleep tourism refers to any kind of holiday with programmes focused on getting a good night's sleep. Thought to be a top trend for 2023, the travel industry has reported seeing more sleep-related services appearing on hotel and tourism-related websites and packages.
Gen Z in Hospitality: Adapting to the Next Generation of Travellers. Generation Z or Gen Z, refers to the group of people who were born between the late 1990s and early 2010s. A diverse demographic who grew up in a rapidly changing world, shaped by technology, social media, and a growing awareness of social issues.
Easing Travel RestrictionsDomestic leisure travel is trending to remain stable and grow slightly, by about 2% in 2023 and 2024. Volume is expected to grow more readily than inflation-adjusted spending. Business travel is not expected to correct to pre-pandemic spending levels until 2025. (U.S. Travel Association).