What do Uber customers want?

Three keys to delight. They like speed, convenience and transparency, according to a new West Interactive Services survey on customer experience preferences. When customers were asked, “What goes into good service?” 47% said transparency.



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Improving the Uber experience for drivers and riders
  • Addressing Earnings Amidst Rising Fuel Costs.
  • Empowering Drivers To Make Informed Choices.
  • Long-distance pick-ups.
  • Payments the way drivers want them.
  • Coming good on Service Quality Essentials for Riders.


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The Peak-end Rule says that people judge an experience based on how they felt at its peak and its end, not the average of every moment of the experience.

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According to the new TipRanks Risk Factors tool, Uber's top risk category is Finance and Corporate, with 16 out of the total 61 risks identified for the stock. Legal and Regulatory and Production are the next two major risk categories with 15 and 10 risks, respectively.

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Mentioning the # of active drivers/riders, growth rate of drivers/riders, and the retention of drivers/riders could be good supporting metrics on top of your true north.

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Tipping is optional. You are free to add a tip, and drivers are free to accept tips. How do I leave my driver a tip? The easiest way to tip your driver is through the app.

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Do you tip Uber drivers cash? You can definitely tip Uber drivers in cash. In fact, some drivers may prefer it and choose to not accept tips through the app. If you have a few dollars, you should give that to the driver at the end of the trip as a gesture of appreciation.

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Roughly 16% of Uber rides are tipped, the study's authors wrote. Yet, most riders (60%) never tip over our four weeks of data collection. Of those who do tip, very few (1%) tip on every trip. The remainder of people only tip on about 25% of trips.

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The majority of Uber users fall in the 16-34 age range. But 35% of riders are over the age of 35. People in all income brackets use this service. But only a small percentage of Uber users come from rural areas.

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Last month, Uber released its second US Safety Report, which showed there were 998 sexual assault incidents, including 141 rape reports, in 2020. In the report, the company said it had received a total of 3,824 reports of the five most severe categories of sexual assault between 2019 and 2020.

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