What does a destination management company DMC actually do?

Destination Management Companies are intermediaries between a network of local suppliers and travel agencies who further resell those services to travelers. They operate within the distribution chain of tourism products and services.



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What services does a DMC offer? This type of agency deals with organising corporate trips and events. This means planning the whole programme as well as all the reservations and coordination: transport, accommodation, meetings, activities, restaurants, attendance….

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A DMC can manage some, or all aspects of an event, from selecting venues and arranging transportation to designing activities and scheduling entertainment for guests. DMCs have become indispensable partners for those planning events abroad or in unfamiliar cities.

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Travel or tourist agencies specialize in transport and accommodation packages that may include tours or excursions offered by the tour operators. DMCs, on the other hand, offer a much wider scope of travel products. They position themselves as the only point of contact for the client.

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Destination management companies are organizations that assist with corporate travel planning. For example, these companies often assist with hotels, food, entertainment, transportation and more. These organizations are commonly known as “DMC companies” for short, and the singular is “destination management company.”

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Save hours of research – When deadlines are tight and planners' time is stretched due to overseeing several gatherings, DMOs can help narrow down transportation, lodging, venues, A/V, catering, team-building, entertainment, activity options, destination management companies, and more.

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DESTINATION MARKETING ORGANIZATION (DMO) The DMO can provide assistance in scouting, negotiating, and supplier vetting. Some DMOs market only to leisure travelers, while others market solely to meeting planners. Both CVBs and DMOs provide their services for free to the meeting planner.

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Broadly speaking, “destination marketing organization” characterizes any entity that specializes in destination marketing. For example, in small cities where a considerable CVB is not present, a chamber of commerce could quality as a DMO.

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What Are the Responsibilities of a Destination Management Organization?
  • Educating travelers about the destination's attractions and offerings.
  • Marketing through targeted campaigns.
  • Working with other organizations on issues related to sustainability to achieve common goals.
  • Addressing resident concerns related to tourism.


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DMCs negotiate preferential rates and make agreements with different, separate suppliers on the spot: local hotels, restaurants, guides, car rental companies, etc. Then, they mix and match the services, bundle them into attractive packages and resell.

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