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What does Bonvoy mean?

Marriott Bonvoy is the Marriott hotel company's loyalty program, allowing you to earn and redeem points for stays at Bonvoy brands including The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Westin and Renaissance Hotels.



“Bonvoy” is a portmanteau (a blend of words) created by the Marriott hotel group. It combines the French words:

  • “Bon” – meaning “good”
  • “Voyage” – meaning “journey” or “travel”

So, literally, it translates to “good journey” or “good travel.”

However, its primary meaning today is as the brand name for Marriott’s loyalty program.

Key Contexts for “Bonvoy”:

  1. Marriott Bonvoy (The Loyalty Program): This is its most common usage. It’s the umbrella name for Marriott International’s travel program, which replaced previous names like Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). Members earn and redeem points across Marriott’s vast portfolio of 30+ hotel brands.

  2. A Marketing Slogan & Brand Philosophy: The name is meant to evoke the idea of a great travel experience. It encapsulates the brand’s promise of providing positive journeys, memorable stays, and seamless travel for its guests.

  3. A Verbal Send-off: You might hear Marriott staff say “Bonvoy!” as a friendly, branded alternative to “Have a good trip!” or “Bon voyage!” when you depart.

In summary:

  • Linguistic Meaning: A blend of French for “good journey.”
  • Practical Meaning: The name of Marriott’s massive hotel loyalty program.
  • Brand Meaning: Represents the company’s focus on the entire travel experience.

So, if you hear someone talking about their “

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