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What does Disney call their customers?

carefully crafted “Disney-speak” like how they call themselves cast members and customers are called guests.



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You're not a customer - or a visitor - or a patron - or even the audience. Instead, you're their guest. They have been using that word since the park first opened in 1955.

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According to Disney Careers, their company values are optimism, innovation, decency, quality, community, and storytelling.

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The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests. The Five Keys are also the most valued standard for Oriental Land Co., Ltd.

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Walt Disney recognized that, above everything else, brand loyalty begins with an authentic relationship. With a 70% return rate of first-time visitors, Disney Resorts truly exemplify an emotionally-connected culture.

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5. “Signal 70” — This is one code that hopefully is used very little because it signals a lost child.

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Another numeric signal that Disney Cast Members tend to use between one another is Signal 25. It's not a signal you ever want to be present for because it has the potential to be especially dangerous. In short, it is the signal used to alert other Cast Members about smoke or even fire.

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A Disney adult is an adult who is a devout fan of The Walt Disney Company. Common hobbies of Disney adults includes visiting Disney theme parks, collecting Disney merchandise, cosplaying as Disney characters, and consuming content on the Disney+ streaming service.

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The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.

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CoP – Carousel of Progress – Attraction at Magic Kingdom. CP – Candlelight Processional – annual Holiday attraction at Epcot. CP – Crystal Palace – restaurant at Magic Kingdom. CRO – Central Reservations Office – Restaurant and resort reservations.

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