The brand name Elf Bar (stylized as ELFBAR) does not have an official corporate acronym; instead, the name is a marketing-driven "lifestyle" brand intended to evoke a sense of "magic," simplicity, and "pocket-sized" convenience. The term "Elf" likely refers to the small, compact nature of the disposable devices, while "Bar" describes the shape of the original rectangular models. Owned by the Chinese company Shenzhen iMiracle Technology, the brand became the most popular disposable e-cigarette in the world by 2023 due to its vibrant colors and wide array of "sweet" flavors. Due to legal disputes and trademark issues in the U.S. market, the brand has frequently been forced to change names, appearing as EBDesign or EBCreate. The brand is often criticized for its appeal to youth, with the FDA and other health organizations noting that its "glamorous" naming and design are key drivers of its popularity. Despite the name changes and regulatory crackdowns in 2025 and 2026, the brand remains a dominant force in the global vaping market, known for its "nicotine salt" liquid that provides a smoother throat hit for adult smokers looking to switch.