Loading Page...

What does St. Regis smell like?

With notes of rich American Beauty roses - her favorite flower – green stems, white lilies and the delicate sweetness of quince, apple and cherry blossom, Caroline`s Four Hundred, embraces all of the blooms that adorned her ballroom on that unforgettable evening in 1900. The St. Regis fragrance is featured at all St.



The signature scent of St. Regis Hotels & Resorts is a high-value, custom-blended fragrance called "Caroline's Four Hundred." Created in collaboration with scent designer Carlos Huber, the aroma is inspired by the legendary "Gilded Age" balls hosted by Caroline Astor, the matriarch of the family that founded the original St. Regis New York. The scent features a sophisticated bouquet of American Beauty roses, green stems, white lilies, and quince, underpinned by notes of crisp apple and exotic woods. It is designed to evoke the feeling of a 19th-century ballroom filled with fresh-cut flowers and refined luxury. For guests in 2026, this olfactory "branding" begins the moment you step into the lobby, creating an instant sense of familiarity and high-end residential comfort. You can even purchase the "Caroline's Four Hundred" candle or room spray from the St. Regis boutique, allowing you to bring the high-value "Astor legacy" aroma into your own home as a sensory souvenir of your stay at one of their global properties.

People Also Ask

Citrus essential oils offer a light, fresh and energizing scent that smells refined and uplifting. This type of fragrance is used in 5 star hotels regularly and often boasts a combination of orange, grapefruit, bergamot, lemon and lime. These scents brighten up rooms and leave them feeling fresh and welcoming.

MORE DETAILS

Central to the new branding campaign is the “Live Exquisite” tagline and a positioning built “all around living exquisitely” while retaining the heritage, traditions and rituals the brand is known for, according to Lisa Holladay, vice president and global brand leader for St Regis.

MORE DETAILS

It's all thanks to a clever gizmo known as an HVAC scent diffuser. These are ultra-quiet attachments to heating/air conditioning systems that use high amounts of air pressure to deliver nanoparticles of scented oils uniformly around a room, area, or building.

MORE DETAILS

When most people think of Le Labo, they're thinking of the brand's Santal 33 Fragrance. It's the fragrance commonly used in Ian Schrager hotels, like the Gramercy Park hotel and the Public hotel.

MORE DETAILS