What does wearing red mean in Japan?

In Japan, there are only four colors to be considered primary, pure, and genuine. White is a color of purity and represents truth, humility, and mourning. Black is associated with formality as well as mourning. Red is symbolic of the sun and is linked to authority, strength, sacrifice, joy, and happiness.



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Thanks to its long wavelength, red is one of the most visible colors in the color spectrum (second only to yellow). Its ability to instantly grab people's attention is the reason why it's often used to warn people of impending danger. Think: stop signs, sirens, fire engines, and red traffic lights.

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Try to be mindful of the type of shoes you're wearing, as certain shoes, such as sandals, might not be allowed in some indoor spaces. If you're given slippers at the entrance to a building remember to wear them inside only! We know they're comfy but these aren't meant for sightseeing or as a souvenir!

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The black color is often used in Japanese Kimono to represent power and elegance. The black fabric of a kimono is often used to represent femininity and beauty in Japan. The color's deep shade was originally created as an alternative for cherry blossom flowers, which were not available during winter months.

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