What family owns Dollywood?

The park is still owned and operated by Herschend Family Entertainment, which also owns SeaWorld and more than 20 other theme parks in the United States. However, Dolly Parton does sit on the board and is integral in planning the events and attractions of the park.



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Parton's 50% stake in the theme park is worth about $165 million, Forbes reported in 2021. Dollywood remains the top tourist attraction in Tennessee with around 3 million visitors each year, according to CBS affiliate WVLT.

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Dollywood is closed for the off-season. With the way the calendar falls this year, that means our teams have 67 days to reset and ready the park for another great year of operation. Dollywood re-opens March 11 (March 10 for Season Passholders).

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Each guest may bring in one unopened bottle of water, which can be refilled at stations throughout the park. Free cups of ice water are also available. One more thing worth noting: Dollywood does not serve alcohol inside the park.

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Dollywood is truly for everyone and certainly, in some ways, adults will get more out of a visit to this exciting theme park than young children. But this theme park is just the start of what Pigeon Forge has to offer.

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