What Gen Z wants in travel?

Younger travelers want to feel that they are truly experiencing the culture they have traveled to, and to avoid anything that feels inauthentic. 79% of Gen Z and Millennial respondents agree that they would love to partake in a day of the life of locals in the destination they are visiting.



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Physiological Needs: Like all other living beings, Gen Zers need food, water, warmth and rest. It wouldn't be off-base to suggest that, as true digital natives, they also require a charger (preferably one that works for all of their devices).

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Despite their youth and comparatively low income, more than half of American Gen Z adults are frequent travelers, having taken three or more leisure trips in the past year, according to the data research company Morning Consult.

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YPulse data shows both traveling and spending time outdoors are important to the majority of Gen Z and Millennials, and they view both as top contributors to their overall happiness and well-being.

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From increasing economic challenges to job market competition and stagnant wages, there are many obstacles in modern life. Three women from Generation X have told Newsweek why they believe Generation Z has it worse. There is no longer classes—there is just the elite, then everyone else.

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