What gives a hotel a competitive advantage?

This may be due to geographic location, a well-known brand name, unique amenities, superior customer service, excellent pricing, or other factors related to government policy. Hoteliers rely on their competitive advantage to maintain steady customers and benchmark ideal pricing.



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Of course there is the tangible offering - the quality of the rooms, the spa, the dining rooms, for example. These have to be first class. And of course, there is quality of service and how it is perceived by your guests, and that is why hotel managers spend so long drilling its importance into their staff.

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They include, but are not limited to, some of the following: Access to natural resources not available to competitors. Highly skilled labor. Strong brand awareness.

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Commitment To Diverse Ownership We believe having a diverse ownership base (1,700+ hotels currently under diverse ownership) that mirrors and understands the needs of our global customer makes us a smarter and more innovative company.

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