In 1980, Mr. Pibb was reformulated and marketed with the words New Taste printed prominently on the products. In 2001, a cinnamon-forward spicy cherry flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr.

Mr. Pibb, the spicy cherry-flavored soda introduced by Coca-Cola in 1972 to compete with Dr Pepper, has undergone several transformations, and in 2026, it is officially back as Mr. Pibb following a major brand relaunch. For many years, the drink was known as Pibb Xtra, a reformulated version with added cinnamon and extra caffeine that replaced the original "Mr. Pibb" name in 2001. However, due to "new-stalgia" trends and a dedicated cult following on social media, Coca-Cola decided to revive the classic "Mr. Pibb" name and branding in late 2025. The 2026 version of Mr. Pibb features a "bolder" spicy cherry profile and 30% more caffeine than the previous Pibb Xtra version. While it is now more widely available in 12-packs and 2-liter bottles across the United States, it remains a regional favorite, particularly in the Midwest, Florida, and California. If you can't find it on the shelf, it is still a staple of the Coca-Cola Freestyle machines, where fans have been keeping the "Pibb" spirit alive for decades while the brand was in its "Xtra" phase.