As a roller coaster car moves down a hill, it undergoes a dramatic energy transformation governed by the laws of physics. At the peak of the hill, the car has its maximum gravitational potential energy (PEg=mgh), which is stored energy based on its height. As the car begins to descend, gravity pulls it downward, causing it to lose height but gain speed. This potential energy is converted into kinetic energy (KE=21mv2), the energy of motion. In a perfect vacuum, this conversion would be 100% efficient, but in the real world, friction between the wheels and the track, as well as air resistance, converts a portion of that energy into heat and sound. This is why each successive hill on a coaster must be shorter than the first "lift hill," as the car loses total mechanical energy throughout the ride. Riders also experience "positive G-forces" at the bottom of the hill, where the track curves upward, making them feel heavier as the car pushes against the force of gravity to change direction.