Every night from 11:57 PM to 12:00 AM, Times Square undergoes a massive digital transformation known as the "Midnight Moment." During these three minutes, over 90 synchronized electronic billboards across several city blocks take a break from their regular commercial advertisements to display a single, coordinated work of contemporary digital art. Organized by Times Square Arts since 2012, this is the world's largest and longest-running digital art exhibition. The program has featured world-renowned artists such as Andy Warhol, Yoko Ono, and Laurie Anderson, turning the busiest intersection in New York City into a massive, open-air gallery. It is a striking visual event where the chaotic flickering of ads is replaced by a unified, often meditative or thought-provoking artistic sequence. For tourists and locals alike, it is a rare moment of "digital silence" and beauty amidst the commercial noise of Midtown Manhattan. Because the event is synchronized to the second, it provides a dramatic "countdown" feel to the end of the day, making it a popular ritual for those wandering the square late at night.