What has Madeira always been famous for?

Since the 17th century, Madeira's most important product has been its wine, sugar production having since moved on to Brazil, São Tomé and Príncipe, and elsewhere. Madeira wine was perhaps the most popular luxury beverage in the colonial Western Hemisphere during the 17th and 18th centuries.



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Madeira is renowned for its landscapes, lore—and its legendary wine, which graced the tables of America's Founding Fathers.

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Madeira is renowned for its landscapes, lore—and its legendary wine, which graced the tables of America's Founding Fathers.

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Madeira Island is actually home to over 25 miles of secret tunnels built into the cliffs and mountains. Said to be constructed in the 16th century right through until construction ended in the 1940s, they were built to help maintain the hundreds of miles of aqueducts across the island.

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The favorable climate of the island also contributed to the land thrive, and wheat production has become one of the greatest wealth of the island. This cereal was exported on a large scale for the Portuguese possessions on the African coast, giving thus the first cycle of Madeira economic history.

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Many emigrated illegally to escape military service and avoid the wars in the colonies (Angola and Mozambique), and also because they could not afford the high cost of the emigration process by legal means.

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Natural Beauty: Madeira is renowned for its stunning natural landscapes, including lush green valleys, rugged coastlines, and majestic mountains. The island's diverse scenery offers ample opportunities for outdoor activities and a high quality of life for nature enthusiasts.

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Cristiano Ronaldo is the most famous person to come out of Portugal, as well as the most followed person on Instragam with 395 million followers. Born in Madeira, Ronaldo for many is the best football player of all time, having won a record of five Ballon d'Or awards.

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The archipelago was uninhabited until 1419, when the Portuguese navigator João Gonçalves Zarco landed in Madeira. However, Greeks, Romans, Phoenicians and Arabs surely would pass by Madeira, during his expeditions across the North Atlantic. The arrival, in 1419, the first Portuguese ships have been fortuitous.

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Poncha is the most well-known alcoholic drink on the island, made with sugar cane brandy, sugar and lemon juice. But, in addition to the traditional version, there are other versions that are worth trying.

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How about Madeira? Geographically (and weatherwise) it's closer to Africa than Europe… just 500km west of Casablanca in fact, though it's technically Portugal and about a three-hour flight from London. Funchal is the island's only real city.

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Madeira is geologically located on the African Tectonic Plate, although it is culturally, politically and ethnically associated with Europe, with its population predominantly descended from original Portuguese settlers. Its population was 251,060 in 2021.

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Non-EU citizens may need to apply for a residency permit to retire in Madeira. Options such as the D7 Visa (for passive income holders and retirees) or the Golden Visa (for investment) are available.

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Quantitatively, Portuguese, North Africans (Algerians), Spaniards and Canary Islanders (in this order) are the most important parental populations to Madeirans.

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The official language spoken in the Madeira archipelago is Portuguese, but a majority of the local population is proficient in English, especially in the more tourist-heavy spots.

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Domestic travel was responsible for the highest number of visitors in Madeira in 2022. Overall, almost 470 thousand Portuguese tourists visited the archipelago.

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For them the island has everything: safe towns and cities, good food, happy people. The locals themselves confirm this. “It's hard to be sad when the sun is shining... very few people in Madeira are depressed,” says Peter, our high-energy canyoning guide from Epic Madeira.

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The Portuguese have three meals a day, between 7:30 and 10 a.m. we have breakfast, consisting of drinking coffee or fruit juice with toast or a sandwich. The main meals are lunch, between 12:00 and 2:30 p.m., and dinner between 7:30 and 10:30 p.m.

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Poncha is a traditional alcoholic drink from the island of Madeira, made with aguardente de cana (distilled alcohol made from sugar cane juice), honey, sugar, and either orange juice or lemon juice. Some varieties include other fruit juices.

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