Wyndham Hotels & Resorts is a massive, independent, publicly traded hotel franchisor (NYSE: WH). It is not "owned" by another hotel giant like Marriott or Hilton; rather, it is the world's largest hotel franchising company by number of properties. As of 2026, it encompasses approximately 24 brands across 95 countries. Its portfolio is diverse, ranging from the budget-friendly Days Inn, Super 8, and Howard Johnson to midscale brands like Ramada, La Quinta, and Baymont. On the luxury and lifestyle end, it includes Wyndham Grand, Registry Collection Hotels, and the Dolce Hotels and Resorts. The company's business model focuses on licensing these brand names to independent hotel owners who pay a fee to use Wyndham's global reservation system and the "Wyndham Rewards" loyalty program, which is consistently ranked as one of the best for travelers seeking high-value redemptions.