Call it Canopy by Hilton, Moxy by Marriott or Element by Starwood, traditional hotel chains are catering to the tastes of young adults who have never known a world without the Internet.
People Also Ask
Millennials are Interested in Their SurroundingsSince millennials value experiences and personalisation, they appreciate being made aware of the surroundings of the hotel. They want to have information about the activities and places of interest around the hotel so they can tailor their own unique experiences.
The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation. They long for high-end experiences that they were able to get when travelling with their parents.
The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation.
Airbnbs provide guests with access to full kitchens, larger living spaces, and a unique experience. Often, these rentals come at a much cheaper cost than similar services provided by the hotel industry. Perhaps because of the price and experience, millennials favor Airbnbs over hotels.
Who dominates the hotel industry? Marriott International Inc. records the largest market share in the hotel industry with a market value of $58.7 billion. They are also the hotel brand with the highest sales number, generating $13.8 billion in sales in 2021.