What is 1 Hotel brand?

The 1 Hotels brand is rooted in nature-inspired, sustainably designed luxury—committed to wellness in every element. Our top-tier, mission-driven team and influential partners comprise an international collective of nature-dedicated, global-thinking leaders who bring their all and leave no trace.



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The 1 hotels' signature scent is at 1 with nature, composed of sheer musk and earthy tree moss, eucalyptus leaves, sultry cedar wood and transparent Oakwood.

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NEW YORK—Starwood Capital Group Chairman and CEO Barry Sternlicht has launched the new mission-driven, luxury lifestyle brand 1 Hotels in South Beach, FL.

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1-Star Rating: The Bare Necessities A one-star hotel is simply a place to rest your head for the night. Generally owned by a sole proprietor, these hotels offer modest rooms with nothing more than a bed and bathroom. There are no restaurants on-site, but there should be one within walking distance of the hotel.

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Starwood Capital Group and the billionaire LeFrak family sold the 1 Hotel South Beach in Miami Beach for $610 million. The 429-room oceanfront hotel at 2341 Collins Ave. was acquired by Bethesda, Maryland-based Host Hotels & Resorts (NYSE: HST).

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Pharrell Williams and David Grutman launched The Goodtime Hotel in Miami April 2021. “What we've done as an approach is to strip away a lot of bulk from the architecture,” Sullivan explained. “We're opening up the structure to the landscape and to the sea.

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Brookfield Asset Management LLC owns Atlantis Bahamas, and Marriott International's Autograph Collection Hotels operates the resort.

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Before 1 Hotel South Beach, the property was home to the Gansevoort Miami Beach hotel. However, in 2012, the hotel underwent a massive renovation and rebranding to become the eco-friendly and sustainable retreat it is today.

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