What is a destination master plan?

Destination Master Planning (or Destination Development) is a collaborative process that strikes a balance between quality of life for residents, financial value to the region, and optimal social and environmental impacts- achieved through responsible and sustainable tourism growth.



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The development of a strategic tourism plan for a destination is an articulation of the strategic priorities and direction that have been identified by stakeholders for the planning, development, management and marketing of a region.

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Components of a Destination Management plan
  • Define the destination. Defining the destination is important when multiple stakeholders with various perspectives are involved. ...
  • Define the vision. ...
  • Data, research and analysis. ...
  • Strategic fit. ...
  • Brand positioning. ...
  • Target markets. ...
  • Experience and product development (Attractions) ...
  • Access.


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Destination life cycle : There are six stages of any tourism destination; there are exploration, involvement, development, consolidation, stagnation and decline.

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The four phases of tourism destinations.
  • 1 — The “exploration” phase.
  • 2 — The “emergence” phase.
  • 3 — The “acceleration” phase.
  • 4 — The “establishment” phase.


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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.

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Although a location's capacity for number of tourists and the specific number of sustainable years may vary from location to location, Butler proposed that every tourist location evolves through a common set of stages: exploration, involvement, development, consolidation, stagnation, and then some variation of ...

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According to Butler (1980), under destination life cycle, an area undergo an evolutionary cycle of six stages. These stages are exploration, involvement, development, consolidation, stagnation and decline. Mostly all tourists' destinations passes through all these mentioned stages.

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To effectively execute destination management, destinations can follow these four steps:
  1. Strategy Development. Define the destination's vision, goals, and target markets. ...
  2. Collaboration and Engagement. ...
  3. Marketing and Promotion. ...
  4. Performance Measurement and Adaptation.


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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Tourist Destination. Tourist destination refers to nonresidential area, which is the place where tourists stay and visit for a short time, also known as a tourist destination or tourist resort. The formation of a tourism destination needs six elements: food, housing, transportation, tourism, shopping, and entertainment ...

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