The Birthplace of Milk Chocolate. In 1875, Swiss chocolatier Daniel Peter invented the original milk chocolate. Peter's legacy continues with us in our special recipes. We carry an extensive range of chocolates, including milk chocolates based on the original Milk Chocolate Recipes developed over 130 years ago.

A fascinating and delicious fact about Swiss chocolate is that the people of Switzerland are the world's top chocolate consumers, eating an average of roughly 10 to 11 kilograms (about 24 pounds) per person every single year! This deep love for cocoa is reflected in the country's rigorous quality standards; in 2026, the term "Swiss Chocolate" is legally protected, and for a product to carry the label, the actual chocolate-making process (kneading and heating) must take place entirely within Switzerland. Another fun fact is the invention of "Milk Chocolate" in 1875 by Daniel Peter in Vevey, who finally figured out how to combine chocolate with condensed milk provided by his neighbor, Henri Nestlé. This changed the world of sweets forever, turning chocolate from a bitter luxury into a smooth, creamy treat for everyone. Today, Swiss chocolate is so highly regarded that it is even part of the official "emergency rations" for the Swiss Army. When you visit, you'll find that chocolate is treated with the same reverence as fine wine, with specialized "chocolate trains" taking tourists on tours of world-famous factories like Lindt and Cailler.